Littering is NOT Advertising

I was reminded of this picture from last year when I went to my mailbox today and found business cards stuffed in the front of each box.  Most of the cards had already fallen to the ground and been blown around.  The picture above is of a real estate agent’s flier that was designed to be hung on a front door.  It was blown down the street in the wind where it landed on my car and got wet in the rain that followed.  The flier got stuck to my car, the colors bled and it took a wax and buff in order to get the ink removed from my car.

Littering is NOT Advertising.

I will never call this real estate agent with the desire to do business because he littered my neighborhood.  When you’re looking for ways to market your business think of ways that will stand out and be appreciated.  Door hangers have a success rate that is high enough that they continue to be a constant tool by real estate agents, gardeners, cleaning services and pizza joints but that doesn’t mean they are the best solution.

Get creative and don’t just do what the guy before you did.